BBA STUDENT’S FIELD VISIT



With full excitement and enthusiasm, the students of BBA VII semester specializing in Marketing course made their trip to Pothana as a field visit program of Service Marketing. This visit was organized on 14th and 15th of February i.e. on Friday and Saturday with the presence of total 12 participants under the mentorship of faculty Mr. BishnuPrasad Timilsina. Pothana is a nature blessed, beautiful and small village which is situated in Lumle, Kaski where the routes of major trekking destinations around Annapurna Base Camp lies.

The main objective of such field visit is to monitor and observe the market, service procedures, marketing plans, service packages offered and related strategies implemented by the hotels, lodge and tea houses of the place with the aim of learning the real scenario of service selling. Moreover it also provides students the opportunity to learn from the new surroundings and search out for new entrepreneurial ideas. As per the students experience and observation, they have to prepare a field visit report of service marketing practices in Pothana. For this the students interacted with the owner and employees and took the valuable information needed from them.

This was a practical approach towards the study of service marketing which is really advantageous and insightful way of learning. The student gets a chance to interact in the real scenario and learn the practical aspects of theoretical knowledge from the books.