Field Based Study on Advertising and Sales



Students of BBA VI semester specializing in Marketing went for a field visit as supplementary study on the course “Advertising and Sales Promotions”. The field visit was organized on Saturday, June 9, 2018 and destined to Back to Nature Resort, Tented & Hiking Camp located at Dandakharka, Paame, Kaski, Nepal. All together 31 students participated in the field visit who further interacted with the owner of the resort, Mr. Damber Pun. Mr. Pun is a young entrepreneur, also a local resident of Dandakharka, who has set up his own business and contributing in the tourism and hospitality sector.

Students enjoyed the trip as it was a recreational sightseeing along with informative session receiving information on various prospects of tourism and the real time business scenario casing the business theme, marketing plan, future plans, package they offer, etc.

As part of study, students should further prepare a report including advertising plan, a print and video ad based upon the field visit. The report and the ads will be presented by students as scheduled earlier to the final assessment in the college; in presence of Mr. Damber Pun. Since he has already committed to reward the best ad during the final presentation, this has motivated students to give the best of their effort.

Mr. Bishnu Prasad Timilsina, Faculty – BBA program at LA GRANDEE International College, coordinated the visit and will also be mentoring the project.